Upcoming Mobile App Development Trends that Can Imperative for UX
To your surprise, among the millions of apps that are downloaded and installed across millions of devices worldwide, only a handful of apps enjoy global success and steady audience engagement. The vast majority of apps are only downloaded to be uninstalled in a week or a fortnight.
When trying to find the reason behind this trend, most experts cite poor user interface and user experience as the principal reasons. Smooth and frictionless user experience is the unmistakable signature of any leading app in the mobile app market. Most importantly, these apps also continue to evolve with better UI/UX attributes every once in a while. Naturally, app developers keeping pace with the new UI/UX trend is no longer just an option but a necessity now.
Developers always need to have a close watch on the critical UI/UX design and development trends. Here we have picked some trends that are going to reshape mobile user experience in the coming years.
Already voice searches on Google, YouTube, and several other leading channels and search engines account for at least half of the total searches. So, in all considerations, voice search will continue to dominate mobile web experience. In the context of mobile apps, voice interactions have a more significant significance. Voice interactions for the search to making in-app commands for getting things done, a comprehensive voice experience is taking shape now for app users.
The incorporation of Natural Language Processing (NLP) has helped voice search and voice interactions to address the shortcomings in understanding different pronunciations by diverse dialect speaking people. The leading mobile app development company in Chicago works hard to utilize voice experience. In many ways, voice interactions are getting better and will be a key ingredient of future mobile user experience.
Keep a Close Watch on the End-to-End Process,
Apart from looking elsewhere for the upcoming UI/UX trends, mobile app developers are increasingly focusing on their end to end process to ensure delivering a better improved final output. It is particularly true for app projects that rely on the MVP development process. By just focusing on the key features and UI elements, an app can be released faster while every subsequent update value additions can be made.
By focusing on customer interactions and feedback, an app can find the right tweaks, feature additions, and changes to improve the user experience. This trend of releasing an app as an MVP project and building it further with incremental value additions is the latest and most effective trend that developers are fast adopting for getting more control over their projects.
As most people use their phones single-handedly and most of the time browse or scroll on the device using their thumbs, designers for some time insisted on providing key clickable buttons and elements within the close range of the thumb. This trend of thumb-friendly navigation over time made space for bottom navigation, which is similar to thumb-friendly navigation in many respects.
As device sizes are getting bigger and screens are increasingly taking over the side bezels in most flagship smartphones, to make it easier for the users to access all on-screen buttons and contents easily with finger movements, designers now place the most important navigation buttons at the bottom. This will be the most dominant trend for the vast majority of mobile apps.
Why does shopping on Amazon seem to be so effortless and fluid? In contrast, why users struggle to find their essential products in many e-commerce stores? Well, the difference can be explained by the ease of use created through structured and straightforward navigation. Full-screen navigation embraced by leading e-commerce stores and many business websites ensures easy finding of what visitors or customers are looking for.
Today's navigation rules insist on tap friendly buttons, enhanced clarity and least cognitive load, keeping on-page contents to a minimum, and providing the context-aware appearance of buttons or options to help users choose an option and get things fine quickly.
Most businesses are now shifting their customer care services to online chat simply because of the exceptional ease, less investment, and overall improved user experience. Seriously, today's app users hate to leave their app screen for making a call. Instead, they prefer typing a message with a query or just voicing their query to a chatbot.
Chatbots have penetrated the web and mobile apps in a big way, and because of the sheer ease of use and exceptional experience, they are here to stay as a key component of digital interactions. Moreover, thanks to artificial intelligence (AI) and machine learning technologies, chatbots are intelligent enough to know about customer preferences and accordingly reply to queries and offer personalized suggestions. For any future business app, chatbots represent a revolutionary user experience trend.
Personalized User Experience
While just a few years ago personalization used to refer to the saved customer choices that can be referred for future communications, now personalization encompasses every aspect of a mobile app. From choosing your preferred app layout to selecting the essential features for frequent access to getting quicker access to his preferred content, personalization has become the most engaging force behind most leading mobile apps.
In the upcoming years, personalization will continue to make more impact on the UX design. A highly personalized user interface can as well be the rule of the day. As smartphones allow visual tweaks like choosing night modes, app developers are likely to take this trend even further.
Several other trends equally deserve a spot in this discussion. But we only tried to give a comprehensive picture of how fast some trends are reshaping the mobile app development practices across the niches.